Watch this Video to Learn the 5 Reasons Video Marketing is Important To Your Business

Let’s face it, as more and more businesses vie for our attention – and as our attention spans shorten, few of us will take the time to read web copy unless it’s been proven to us that it’s well worth our while.  Now-a-days, people want their online information spoon fed to them through web video…and we’re not talking about long web video, we’re taking about short snippets, generally no longer than 3 minutes in length.  As the online adage goes, people won’t watch a 10 minute video, but they’ll watch 5 2-minute videos, so long as each video has good content.

Here are Five Reasons you need to Incorporate Video into your Marketing:

People Like To Watch Videos

Most people would rather watch a video than to have to read. Instead of having to wade through dense technical coy or pitchy sales prose, your prospects would rather have you explain your message visually.  Further, you’re able to deliver a much more compelling message via video using gesture and intonation.

People Like to Know With Whom They’re Doing Business

In lieu of a face-to-face meeting, video is the next best thing for enabling your prospects to get to know you, like you and trust you.  You can establish yourself as an authority in your field and impart a “humanness” that is otherwise lacking online.

Increase “Stick” Rate

You have 8-10 seconds to engage your viewer when they land on your website or with the click of mouse, they’re on to the next site and you’re a distant memory.  The use of video will make your site more “sticky” so that when prospects find it, they’ll stick around longer.  And the longer they stick around, the greater the chance that they’ll find something about your business they like.

Videos Help You Get Seen

If optimized properly and posted to various video sharing sites around the internet, your videos provide valuable backlink opportunities to direct viewers back to your website.  Google looks at the number of backlinks your site has and uses this metric, in part, to determine where your site will rank when prospects search for the services and products that your business offers.

Position Yourself as Cutting Edge

Imagine yourself as the consumer and you have a choice of several businesses that offer nearly the same products and services.  Now imagine that one of those businesses has a video series that explains clearly and succinctly what they do and how they can help you solve your problem.   It’s practically a no brainer as to which company you’d choose. When a business creates a professional video series, they separate themselves from the pack and add credibility that those without video just can’t match.

Give us a call or fill out the contact form on the contact page to set a time to talk about how we can help your business get the competitive edge.  Thanks for your time and we look forward to determining how we can help.

Providing Video Marketing services in the following areas: