Retargeting - A No Brainer
What the Heck is Retargeting?!?
96% of the people who come to your website never come back. As our lives have become more fast-paced, attention spans have become shorter. Never has it been more true that "out of sight, means out of mind". So, how do you stay top-of-mind with your website visitors?
Constant Visual Reminders
You may not know it by name, but you've likely experienced it. Let's assume at some point you've purchased something on Amazon, or at least shopped there. Do you recall after you've left their site little ads of what you were looking at "followed" you all around the internet as you browsed other sites?
Increase your Brand Awareness and remind your online prospects as to why they came to your site in the first place. Catch them BEFORE they purchase elsewhere by using Banner Ads to:
Are You Invisible?
At any given moment, hundreds, if not thousands, of people are surfing online looking for your product or service. If you're not ranking at the top of Google and the other Search Engines, how do you compete for that purchase?
Getting Seen in All the Right Places
If you want to get your message across to prospects who may not know you even exist (Cold Traffic), no matter where they're surfing online, nothing is more effective than Banner Ads. It's the equivalent of placing billboards all over the internet to get you seen and increase your Brand Awareness.
Target By Geography, Interests or Both!
Increase your ROI by only delivering your ads up to prospects in a defined geography (County, City, or Zip Code) and/or by internet (think beer drinkers = Monster Truck websites, wine drinkers = U.S. Open website). By targeting how sees your ads, you decrease the cost-per-impression and cost-per-click (CPC).
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