SEO and Online Advertising

 
You can have the best looking, most artfully crafted online collateral…and if no one sees it, what good is it?  When it comes to getting seen online, it’s not enough just to get seen, you want to get seen by those who have an interested what you have to offer.  The right message to the wrong audience is worthless.

So the first step is to figure out how people who are looking for your product or service find you now.  Do they hang out on Facebook, do they search Google, do they rely on referrals, is Google Places the answer?

Whatever their tendency, it’s a lot easier to meet them on their turf than to try to convince them to change their habits and patterns.  The key is to understand where they hang out and then engage them there to start the conversation.

Once you’ve determined where your prospects congregate, a balance of online ads and getting ranked from search is usually advised.  Paid ads can often times give you that initial surge while we’re building the long-term search engine optimization pieces.

However you marry the two, it’s important to understand that there’s not one right answer and each business warrants its own approach based upon the nature of the products or services, the goals of the business and their target audience.  Often, it’s a combination of several approaches that is required to achieve the desired result.

If you’d like to know more how we can help you get seen in all the right places, fill in your information in the form to the right or complete the form on the About Us page of this site.  Someone will get back to you shortly to learn more about your business.

Thanks for your time and we look forward to determining how we can help.