The Ground Work
You can’t get where you want to go if you don’t know where “there” is. That’s why we start with an in-depth interview to understand “your world”; only then do we craft a custom marketing plan to fit your goals and budget. And because the world doesn’t sit still, we work with you to modify your blueprint as the marketplace changes and your needs grow.
Not only do we create beautiful marketing collateral to support your brand, such as websites, landing pages, online ads and direct mail pieces, our team of copywriters will either assist you in writing or write from scratch copy that not only tells your story, but also helps convert your visitors into customers.
If your prospects can’t find you, they’re buying from your competition. It’s never been more important to have a strong online presence that clearly spells out why prospects should buy from you. Once prospects have a chance to get to “know you, like you and trust you” online, the sale can practically be assumed.
Often prospects are performing their due diligence when they initially “bump” into you online. That’s why we carefully design automated campaigns to repeatedly communicate the benefits of doing business with you so that when they are ready to purchase, you are front and center in their buying decision.
By scrutinizing and reviewing with you the detailed analytics of the various marketing campaigns and testing different designs and ad copy, we constantly strive to keep improving our conversion results thus increasing your return on marketing dollar investment (ROI).